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CONNECT
uky171991@gmail.com
9453619260
Miami, FL
linkedin.com/in/chrismartinez-growth
SKILL METRICS
Performance Marketing95%
Media Buying ($20M+)90%
Multi-Touch Attribution85%
Conversion Rate Optimization (CRO)92%
Data Studio / Tableau88%
SQL80%
Google Ads85%
Meta Ads90%
EDUCATION
B.S. in Marketing & Data Analytics
University of Florida
2017
Umakant Yadav
VP of Digital Performance & Acquisition Strategy
ABOUT ME
Analytical marketing executive with 9+ years architecting full-funnel customer acquisition, programmatic media buying, and attribution modeling for high-velocity D2C and FinTech brands.
EXPERIENCE TIMELINE
VP of Performance Marketing
2021 – Present
E-Commerce Brands Holdings
Scaled annual paid media deployment from $4M to $18M across Meta, Google, TikTok, and CTV.
Improved Blended ROAS from 2.1x to 3.8x while growing new customer acquisitions by 190%.
Built in-house multi-touch attribution (MTA) model integrating server-side Conversions API.
Director of Growth Marketing
2017 – 2021
FinTrack Mobile Banking
Acquired 1.8M verified mobile banking accounts with 28% lower blended CAC than industry benchmarks.
Built automated lifecycle SMS and email retention flows generating 32% of total repeat transactions.