CREATIVE PORTFOLIO & RESUME

Umakant Yadav

Senior Art Director & Brand Identity Lead

uky171991@gmail.com 9453619260 Los Angeles, CA behance.net/hannahlaurent

ABOUT ME

Visionary Art Director with 8+ years steering 360-degree brand identities, spatial campaigns, packaging, and digital visual experiences for luxury fashion, beauty, and lifestyle icons. Passionate about tactile typography and emotional brand narratives.

EXPERIENCE

Senior Art Director

2021 – Present

Maison Creative Agency

Led visual direction for 8 international luxury fragrance and apparel global product launches.
Supervised photoshoots, motion graphics teams, typography design, and packaging design production.
Campaign visuals generated 48M+ digital impressions and won the 2023 D&AD Wood Pencil.

Brand Identity Designer

2017 – 2021

Pentagram Design Studio

Crafted complete brand guidelines, logomarks, bespoke typefaces, and packaging systems for 15+ high-growth brands.
Collaborated with industrial designers on sustainable paper stock and tactile foil stamping techniques.

CREATIVE SKILLS

Brand Identity Editorial Typography Creative Direction Figma & Adobe CC Packaging Architecture Campaign Motion Print Production Photoshoot Direction

EDUCATION

Bachelor of Fine Arts (BFA) in Graphic Design

Rhode Island School of Design (RISD)

2017